The first-of-its-kind product with higher fat content delivers a creamy, indulgent organic milk experience from pasture-fed dairy cows
PETALUMA, Calif., (July 25, 2018) – Straus Family Creamery introduces its Organic Extra Rich Barista® Milk for specialty coffee and tea industry professionals who care as much about the origin of their dairy as they do their coffee beans and tea leaves. The Extra Rich milk makes its debut ten years after Straus introduced the first organic Barista whole milk on the market. The new Extra Rich milk expands the company’s Organic Barista® Milk line to five products.
The Organic Extra Rich Barista® Milk is made with organic milk from pasture-fed dairy cows and features a higher milk fat content and higher milk solids than whole milk (4.2 percent as compared to 3.5 percent). This creates a better café drink experience. Baristas can develop decadent custom beverages with an indulgent mouthfeel and longer lasting foam that is the trademark of Straus’ premium organic dairy milk.
This Extra Rich milk is the first-of-its-kind with this level of milk fat content and milk solids that is lightly homogenized. Straus uses a propriety process which lightly homogenizes the milk, creating the perfect combination of protein and fat for steaming, while retaining its sweet, well-rounded taste and lasting finish.
Straus has a long history of pioneering firsts in sustainable organic farming, and Straus Organic Extra Rich Barista® Milk continues that tradition. It was more than a decade ago when the company partnered with a group of Northern California baristas to co-develop an organic milk ideal for steaming in café drinks. The collaboration reflected both Straus Family Creamery’s and the baristas’ uncompromising commitment to quality and deep respect for origin.
“As a dairy farmer and a pioneer in organic agriculture with a lifetime dedication to sustainable land stewardship and small-scale family farms, I know that origin truly matters,” said Albert Straus, founder and CEO of Straus Family Creamery. “This new Barista milk represents a standard of quality and care that I share with baristas. Their extreme devotion to their craft and knowledge of the source of their ingredients reflect my approach to quality production.”
Like the entire Straus Organic Barista® Milk line, it begins with premium organic milk and organic cream produced according to Straus’ long-held principles of sustainable organic farming and minimally processed for the best taste and culinary performance.
Baristas and notable chefs in restaurants, bakeries, cafés and commercial kitchens use Straus Family Creamery’s Organic Barista® Milk as a culinary ingredient and in cappuccinos, lattes and other milk-based coffee and tea bar drinks. Straus Organic Extra Rich Barista® Milk is sold exclusively to culinary professionals and is available in 64-ounce half-gallon containers. If you’re a chef or food industry professional interested in selling, serving or using Straus products, please click here.
About Straus Family Creamery
Based in Northern California, Straus Family Creamery is a certified organic creamery offering minimally processed milk, cream, yogurt, butter, sour cream, ice cream, and a variety of wholesale and specialty dairy products distributed throughout the Western United States. The Creamery makes its products from organic milk supplied by nine family farms in Marin and Sonoma Counties, including the Straus Dairy Farm, which is the first certified organic dairy farm west of the Mississippi River. Straus Family Creamery, the first 100 percent certified organic creamery in the United States, continues to make business decisions based on its mission to help sustain family farms, revitalize rural communities, and protect the environment. The family-owned business sustains collaborative relationships with the family farms that supply it milk, offering stable prices and predictability in what can otherwise be a volatile marketplace. Learn more at StrausFamilyCreamery.com, Facebook, Instagram, Twitter, and Linkedin.
MEDIA CONTACTS
Shereen Mahnami
Director of Communications
Straus Family Creamery
707-776-2887 x2149
shereen@strausmilk.com
Haven Bourque
Haven B Media
415-505-3473
haven@havenbmedia.com
