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Introducing NuScoop - the “new energy” bar in the ice cream section

Introducing NuScoop - the “new energy” bar in the ice cream section
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Straus Family Creamery introduces NuScoop™ – the new “energy bar” for the ice cream section

Organic ice-cream satisfaction and complete nutrition combined make a delicious, healthy treat

Petaluma, Calif., May 21, 2013 – Straus Family Creamery, known for its high-quality, organic, dairy product line, introduces NuScoop, an innovative snack or meal supplement that provides organic, complete nutrition in the form of a frozen dairy dessert. NuScoop is real, organic food without any artificial or genetically modified ingredients. This first ever “energy bar for ice-cream lovers” is available in 4oz. cups in three introductory flavors, Dutch Chocolate, Strawberry and Coffee, at a suggested retail price of $2.49. It is certified organic and certified kosher.

Made with Straus Family Creamery organic milk and cream, NuScoop delivers delicious ice-cream satisfaction with important nutritional benefits. It serves as a highly nutritious snack for people on-the-go, as post-workout nourishment for athletes, or as a healthy dessert option for families. All of the NuScoop flavors are 50% higher in protein and 50% lower in fat compared to regular ice cream.

Its high nutritional quality comes from entirely organic ingredients such as coconut oil and agave. Its low glycemic index delivers sustained energy rather than create blood-sugar spikes. A complete nutritional profile for NuScoop can be found on the Straus Family Creamery website.

NuScoop is the first ever entirely organic, food-based, nutrient-dense, frozen dairy dessert on the market. The concept and patents for NuScoop originated with the pioneers of organic baby foods, Ron and Arnie Koss, founders of Earth’s Best Baby Food, who approached organic dairyman and creamery owner Albert Straus to develop the product. 

“After years of research and development, we are thrilled to see the idea behind NuScoop come to fruition,” say Ron and Arnie Koss, “Uniting the rich flavors of ice cream with a desirable health profile is a “dream come true” food for millions of health-conscious ice-cream lovers, who no longer have to wrestle with the guilt of indulgence. Finally, ice cream goes healthy!” 

Straus Family Creamery always seeks to provide organic, healthful and wholesome foods to all members of our local community, and does so with a strong commitment to organic integrity and sustainable production practices.

About Straus Family Creamery
Straus Family Creamery is a Northern California, certified organic, artisan creamery offering cream-top milk, yogurt, butter, ice cream, sour cream and a variety of wholesale and specialty dairy products distributed throughout Northern California. Based in Marshall, CA, Straus Family Creamery makes its minimally-processed dairy products from organic milk supplied by a handful of family farms in Marin and Sonoma Counties, including the Straus family dairy. Straus Family Creamery sustains collaborative relationships with dairy farmers, offering stable prices and predictability in what is, otherwise, a volatile marketplace. Always a pioneer, in 1994, the Straus family dairy was the first to be certified organic in the Western United States. In 2010, the Straus Family Creamery became the first creamery in the nation to be Non-GMO Project Verified. Straus Family Creamery bases business decisions upon environmental and ecological considerations, grounded in sustainable, organic family farming. It does this for the health and well-being of the company, farmers, employees and the community it serves.

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MEDIA CONTACT
Lena Brook
415-601-0504
lena@havenbmedia.com